There are few… what am I saying I’m not sure there are any… glossy fashion magazines that began their lives as hand-made fanzines, each lovingly produced on a typewriter. That is of course, except for iD. Gaining it’s gloriously lo-fi beginnings back in 1980, when designer and former Vogue art director Terry Jones launched his ode to street style and youth culture, much has changed over the years. iD is now one of the most well-known, influential and bold fashion magazines on the racks in the UK, but that original DIY vibe has impressively managed to remain much the same.
The aesthetic of iD magazine is one of the most instantly recognisable, with regularly winking cover stars (tip iD’s logo on its side… what is it? That’s right, a winking smiley. Mind blown), and while makeups range from the often totally barefaced to the utterly flamboyant, they always abide by iD’s premise of “originate don’t imitate”. As such the magazine is known for its original and innovative layout and photography, and regularly turns out legendary talent at the very beginnings of their careers. Mario Testino, Nick Knight and Juergen Teller all cut their teeth on the pages of iD. The magazine also pioneered what was once called the “straight up”; stopping guys and girls on the UK’s streets and asking them to pose in their own fashions for top to toe shots, something now known as, you guessed it… street style. iD invented street style photography. The gratitude of a million fashion bloggers is seriously owed!
And talking about legendary talent getting their beginnings at iD, their beauty editor for over three decades was of course, the sublime Miss Pat McGrath, who joined the magazine at it’s very beginnings when she herself was just starting out. Only recently was she succeeded by the newest fresh and innovative makeup talent, Isamaya Ffrench. Other makeup legends such as Peter Philips and Val Garland, who passionately describes iD as “Totally relevant… The iconic representation of youth culture today,” have regularly made up the cheeky winking faces of top models and stars from Madonna to Rihanna, Tilda Swinton, Bjork and Kate Moss for its covers. And you want the next generation of legendary makeup artists? They’re all there in the pages of iD; Lucia Pica, Lynsey Alexander, Yadim, Hannah Murray, Petros Petrohilos… iD is absolutely the unofficial stomping ground for the next wave of makeup superstars. Looking for some painfully cool, contemporary makeup-spiration? Well look no further… *winky face*
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